Shiny lights and glittery effects are good for gripping everyone's attention. Mixing those with dim lights provide most of the authenticity you need. Pictures of happy and smiling people also give positive feelings to all. There are many ways to make your website noticeable and interesting.
Sometimes, e-commerce web sites announce some crazy deals. However, their traffic may not be satisfying enough. One of the reasons is the way they share those deals with people. They have difficulty in reaching those potential customers. Improving your design or reaching professional designs are significant. Do not underestimate popups. With a good design and context, you may increase your traffic a lot.