The main aim of using promotion popups is to maximize the conversions, and popups create an incredible opportunity for that.
To enhance customer-engagement, businesses may present a discount, a coupon, a free trial or something valuable to customers.
The design of the popup is easily understandable, simple, guiding, and clear. Because the main aim of this campaign is to announce newly launched, exclusive products; and make visitors shop online, using an attractive image of the most-wanted product is a quite clever idea.
Moreover, the action that the business wishes to be taken by customers is presented in white color in front of a yellow background, which is also the background color of the sample product.