The main aim in purchasing promotion popups is to enhance the conversions, and popups provide an incredible opportunity for that.
To increase a customer-engagement, organizations may offer a discount, a coupon, a free trial or something differentiable to customers.
The design of the popup is easily understandable, simple, explanatory, attention-grabbing and clear. Because the main aim of this campaign is to introduce the new collection of the company, using an image of a product from new exclusive collection is a very clever idea.
Furthermore, the action that the business wishes to be taken by customers is presented in white color in front of a black background.