Notification popups support you while establishing and maintaining a relationship with your target customers in a desired way. The purpose of having popups for most of the organizations is to increase customer engagement actively, this is why notification popups are very beneficial for reaching the marketing goals.
The popup design is very simple: black content in front of a white and light gray background. The popup also offers an option of not allowing the notifications from the organization. The desired action of clicking on "Allow" is presented as bold and the non-desired action of clicking on "Not Now" is shown as normal fonts and attracts less attention.