The goal of designing newsletter popups is to enable businesses to build a subscriber list and to encourage visitors to turn into customers.
Tendering a unique selling proposition to grab users' attention and offering something valuable in exchange for their personal information are fundamentals to success in building a high-quality email list.
The design is saxe blue and white colored, and attractive with its simplicity, enabling you to have maximum conversion. The popup is offered as 3 different choice opportunities: full screen, sidebar and lightbox popup.
Furthermore, the desired call-to-action of "Submit Form" is designed with a flamboyant color, and created bigger than the unwanted call-to-action of "X"
It should be known before taking an action: Full screen popups are the most preferred and the most conversion procuring popup type. Popups are used by many famous marketing experts, although they are thought to be disturbing for website visitors.